It probably goes without saying, but an essential component of any new online or brick-and-mortar business is a quality business plan that considers all relevant business variables. You should start using the newest marketing techniques now before they become outdated.
Update your blog with new entries at regular intervals. Fresh content will keep visitors coming back. This is how magazines and newspapers get subscriptions. So it is crucial that you have content that encourages visitors to return to your site.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This lets people “like” you for Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
To entice targeted visitors to looking at your site, try using YouTube for social media marketing. YouTube helps attract the new visitors, since they understand what you’re trying to market because of your videos. Having visitors to your site who know about your products can help increase your sales.
Think about the type of relationship, if any, you want to develop with your customer base. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you’d like to take it a step further and mutually communicate with your potential buyers, again, a minimal approach is best. Introduce yourself with a simple hello. Follow your customers’ lead after this.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Avoid making every one of your posts a product push if you want to attract new followers. Post a link or a story from other people that has to do with you niche or industry. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Interact with followers. Practice product engagement rather than product placement. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Either way, readership will increase. If you do a guest blog, get the permission of the host to leave a link to your site. Also, let the guest blogger do the same thing. Followers of that blogger will likely stay to check your site out as well.
Try to interact with customers as frequently as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.
You should always respond to any comments or questions posted on your sites. Log in to these sites at least twice a day, and check your notifications and inbox. You may also want to get emails whenever something new is posted. Keep in mind that anything you post in reply to a comment will be visible by all.
Try to be as flexible as possible on updating the profile. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
One of the best ways to bring positive attention to your business is by holding a contest that offers appealing rewards through the various social media websites. Facebook and Twitter are two great websites that you can utilize for this purpose. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. If you want to garner the most interest, make the contest creative and fun. It must, of course, be product related. A contest example may be designing a logo to use for a future product.
Utilize the wonderful world of social marketing to your full advantage by following the above tips. Although social media requires time, it’s not as complex as it might seem. The reward will be worth the time you invest understanding it.