Social media sites started out as places where people could chat about their day or post funny pictures or family photos. While people use social media sites for those purposes, these sites have also become very effective marketing tools. If you would like to harness that marketing potential for your own purposes, check out the following tips.
Include on the upper right hand portion of your Facebook page a “like box.” When they click on the box, they will be “liking” you on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. This simplifies the process and gives more people exposure to your business.
YouTube can be a great tool for attracting visitors. YouTube is great new way to attract visitors to your site, because they will already have an idea what you’re marketing after viewing one of your videos on YouTube. More visitors can boost your sales if they know about your products.
Make a plan before you go forth in social media marketing. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. You should treat this like other marketing plans and set a timeline for reaching your goals. To succeed, stick as closely as possible to your plan.
Have your social media accounts double as secondary stores for your products. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. This lets them buy your products even if they don’t really want to leave Facebook and visit your main website.
If you need help doing social media marketing, don’t be embarrassed or afraid to ask. Tap into the expertise of some of the best consultants in the business to improve your brand. If you choose to hire help, ask for quotes and references, as it can be quite expensive.
If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. Responding to feedback can create a resounding success if you do it, and an abject failure if you don’t, so it’s critical that you stay on top of this. Your rapid response is especially valuable when dealing with unflattering comments or reviews. If such posts are left to fester, they can damage your brand. However, a fast and proper response can actually make you look good, because it shows you care.
Actively communicate with your customers whenever you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. When you are making comments do not get involved with a personal discussion; contact them only when they are chatting about something that pertains to your business or products.
Look into Facebook’s games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Facebook’s games have proven invaluable for some popular brands, especially when they go viral. If it is in your budget, get a professional to design a Facebook game.
Make use of Twitter related tools, like Twellow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. You can subscribe to the users you find, and they may subscribe to you in return.
Anytime you post on Twitter, make sure a tag is added on. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. Make sure you choose your tags very wisely.
Before you really delve into social media, make sure that you thoroughly understand the audience you’re targeting. Find out what they’re using social media for, what content they want and how long they linger on this site.
Try using social media profiles for having people see your store and buy your wares. Give them information about discounts you have to offer, or new locations. Provide printable coupons or limited offers only available to Facebook followers. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.
Change the way you think about social media. It isn’t just a world of time-wasting games and condensed updates. It can be a useful resource for gaining new customers. Now that you’ve read this article, you know how to use the power of social media. Start by creating a few profiles and writing good content.