Search engine optimization will help get your website found by search engines and therefore by potential readers. People can also make a lot of money with it. Many SEO experts will discourage you from doing the work yourself because they want your business. This is completely false.
Good search engine optimization relies on keyword density. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.
Make use of header tags. At times the headers are too large, but CSS can be used to make size changes. Since search engine use headers in the ranking of websites, these tags are very important. Use H2 and H1 tags so that you’re able to highlight what a product’s about. This lets a search engine crawl something it finds to be worthwhile.
Look at the source code on the sites of your competitors. This allows you to see how others are utilizing SEO and keywords. While you might want to avoid copying their methods, this type of stealth can help you figure out other keywords and strategies to try.
Have a non-profit or education site link to you. Search engine spiders will give you credit for having a link posted on a trusted website. Always provide the best in content and verifiable information. When you do, reputable websites will feel comfortable featuring your website. You need to publish information that is high-quality and informational.
Do not add any SEO to Flash content. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. To make a site search engine optimized, the content must be viewable by search engines.
Provide transcripts for video and audio content that you post to your site. These transcripts will help search engines better place your website in relevant searches.
A description tag that is efficient will draw users to your website, improving your site’s search engine optimization. Such a tag should not exceed the length of thirty words. Don’t pass 100 KB on the heading page.
Never place the same content on your site more than once, or search engines may consider your website spam. Even if you aren’t sure, check your pages for duplicate content. For example, product descriptions on numerous pages can be considered spam.
Consider advertising products through podcasting. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. Use descriptions of your podcast to help search engines recognize them.
To improve your search engine optimization efforts, think about becoming a member of the BBB (Better Business Bureau), as well as the Chamber of Commerce in your area. These sites typically will have a link to your website, and this can help if someone does a local search. In addition, people will have trust in your business and product if your Better Business Bureau rating is positive.
Avoid having pages that are just lists of links. Instead, try to blend them in for best results. Readers don’t really like contextless links, and search engines penalize pages with a high link-to-text ratio. You will appear to know what you are doing if all of your information is relevant.
If you use a shared server, make sure you are not sharing your proxy with a site that has been banned by any of the major search engines. Doing this can decrease your search engine rankings, which will cause you not to get the amount of traffic that you want.
The parameters and indexing traits sought out by search engine algorithms have a specific purpose in the indexing of websites. To help your site climb in the ranks, you should try back linking to it from other articles. There are several web pages, like hub pages, that will enable you to do this.
Try purchasing a previously used domain name to start your site at a higher search engine ranking. A domain name that’s been around for two years or more is automatically given a higher page rank. Look for older domain names that were recently dropped,and see if they might work for your website.
Consider all the options at your disposal for getting quality inbound links directed to your website, such as article writing, press releases, message forums, blogs and directory submissions. When you have acquired a plethora of inbound links from well regarded sites you will see a huge jump in the success of your SEO efforts.
By adding fresh, updated material, you are increasing the likelihood that search engine bots will notice your site. In addition, if you write great articles, people will share them. Those who appreciate your content will make the effort to bookmark your site for regular visits in the future.
Be sure you check out what headers are getting sent by the server along with the site pages. Use the online tools available that will analyze your information. “200 OK” and “301 Moved Permanently” are the only two statuses you’ll want to see.
Search engine optimization is within the grasp of those just starting out, and doesn’t need to be reserved to the exclusive realm of SEO gurus. Some of the aforementioned tools can get you started with SEO. Before long you will see your traffic increase and your search ranking rise.