A social media marketing plan needs the same basic elements as any other marketing plan, including a target market, a channel of communication, and a product or service. Once you have those three things figured out, you can begin by moving ahead with some of the advice that will be mentioned in the paragraphs below.
Post new blog content frequently and with regularity. With fresh and relevant content people will keep eagerly checking back in. This is shown to be true by subscriptions that people make to magazines or newspapers. Ensure that you are constantly asking people to return to your profile.
Be sure that you have a blog, and keep the content fresh with helpful information. Post any promotions or sales you have via your blog. Your blog can also announce clearances, specials and changes in location or hours. – post it on your blog too.
Tell everybody you know about your page when you make the decision to use social media for your business. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.
Tie in all of the links you have in your social media sites together. Tie in things like your Facebook, Youtube, and Twitter accounts all together. Just using your Twitter profile alone, you can link to multiple sites. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
It’s important to be patient when creating your social media marketing strategy. Do not abandon your current strategy in favor of every new thing that comes along. If the trend fails to catch on, you will have wasted your valuable resources. Your strategy should include considerations for all possible channels and forms of communication.
Determine the kind of interactions you want to have with your customers. If you just want to drive sales, then advertise through social channels and keep it simple. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” This gives your client the reins to take over the conversation.
If you want people to follow you on social media marketing, offer exclusive deals that may only be taken advantage of by doing so. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Try combining social media marketing with email marketing. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
Make sure that all Facebook comments that come from your readers are responded to. This is especially true for any negative comments. If consumers see they you are taking an interest in what they are saying, then it’s more likely they will trust you and your business. They will feel valued if you get back to them quickly.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. Customers do not enjoy communicating with a large, anonymous entity. Customers are far more likely to trust your company if they know that a single person is addressing their concerns.
Hosting employee blogs on your business website is one of the many effective social media marketing strategies that you can employ. Let potential customers see some of the inner workings of your business. It gives them a chance to understand your business ethics, get a feel for your work environment and realize what it takes to make your products. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.
Company branding is important. Your logo should appear as a background or profile picture. Keep the same color themes on all of your social media profiles. This will help your followers know and trust who they are following and listening to. Continuity is an important element of your company’s online presence.
Whenever anyone follows your Twitter profile, you be sure to follow theirs right back! This is expected Twitter etiquette. Doing so shows your customers that you respect them and that you don’t feel that you are superior to them. Remember to send a tweet to any new followers; if they see that you are following them, they will be more likely to continue to follow you.
By using the tips here and learning more as you go along, you can become a better business person and owner. You’ll have to put in some effort, but in the end you’ll find that the results you get are worth it!