Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. Read on to learn some techniques for using social media sites to market your business that your competitors might not have thought of.
If you are a blogger, use the “retweet” button for every blog post. This will make it easy for visitors to share posts with their Twitter followers. You will get more exposure this way.
Take time to decide what your overall high level strategy is all about. If you spend money and time targeting the latest social trend, then bounce to the next social media avenue, you will eventually wind up with a bunch of dead ends. Create a long-term strategy that takes your overall business goals into account and implement it with confidence.
You must always stay active when working with social media marketing. In order to achieve success, you must be social! Membership will fall off quickly as your audience loses interest in old content and sees the lack of participation on your part. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.
Keep your readers informed of the progress that you are making with your social media marketing. You could write an article when you reach a thousand followers on Twitter for instance. Thank your followers for taking an interest in your company and make sure they know how much they are appreciated. Writing an article like this is likely to be quickly shared.
Have some flexibility about the frequency of your page updates. When you are promoting an important new product, you should post updates frequently. Customers don’t want you to bother them repeatedly if you have don’t have anything important to share about your product or service, though.
Be prepared for a certain amount of negative feedback. Although it is wonderful when followers appreciate your goods and services, you must also respond to any negative remarks. Dealing with problems head on, in a public forum will increase the reputation of your business.
When networking via social media sites, you have to be patient. You will need to establish trust in your company and in yourself with any potential customers. You should avoid trying to gain mass trust. Instead, be a social creature and work slowly to win people over, one at a time if necessary. You will soon see many customers.
When using social media, make sure you look at all of the content posted about your company. If you make a typo by mistake that comes off as rude or vulgar, your content could quickly go viral. It will make for much publicity, but probably not the right kind.
Do some reading about social networking. Even if you use Facebook or Twitter already, establishing a professional social media presence is very different from personal social media use. Start your research online and consider talking with other, more experienced social networkers.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. Social media is by definition connected, so news of a great contest will spread like wildfire. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. For example, if you are about to launch a new product, run a contest for designing its logo.
Follow your followers on Twitter. This is common courtesy and most people expect it. It shows you respect others, and think that they are every bit as important as you are. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
Have some Facebook contests. Your audience will appreciate getting the opportunity to win a free product. Organizing contests is a good way to get your audience excited about your products. Contests are also good ways to get the word out about a new product.
Keep active in the Facebook profile for your business. Be the first person to notice when someone posts a question or a comment on your page. Quickly respond to inquiries or questions and have conversations with those who post. This will help the people you do business with and show them you care about them and their relationship with your company.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don’t let your competition have the advantage. Use the advice given here to help you develop new opportunities when you use social media to market your business.