At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Create a blog and try and keep the content you add relevant. Make sure any promotion or sale you are having is posted to your blog. If there is anything new to report like new products, hours or a new location – make sure you post these to your blog as well.
If blogging is part of your plan, utilize a “Retweet” option on each blog posting. This will make it easier for your readers to Tweet about your blog. It greatly increases the number of people you can reach with your message or information.
When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. Even if these people do not have a need or interest in your business, having them become aware of your business and having the ability to share it with others at the click of the mouse could mean your next big deal.
Allow consumers to easily subscribe to your social media pages. Many people log onto their favorite social media sites every day, so allowing them to follow you makes it so your business will pop up on their feed when they log in.
Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. You must respond when you get a negative comment or review. If you ignore negative comments, it can hurt your business’ reputation. Responding quickly, professionally, and with empathy, will actually help your reputation to be even better.
Interact with the customers as long as you can. Put comments on your Facebook and on your blogs if you feel it is a good thing. Don’t promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.
You can actually set up automatic tweets that go out at a specific time you set it to be tweeted. If you want, select a few bloggers who always post quality content and post updates with links to their posts. You will be helping out fellow bloggers, as well as gaining happy readers from the informative content.
Utilize social media to drive traffic to your brick-and-mortar locations. Write posts about your locations and discounts. You could also offer the option to print out valuable coupons; another option is to grant access to special editions or limited-time offers. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Make sure you keep tabs on how you are doing. You will want to keep track of how much traffic you are getting to your website and how many unique visitors each day and month. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. Unless you can accurately track results, you cannot possibly gauge the success of your social media marketing tactics.
Understand that social networks aren’t just another billboard where you passively post content for visitors to look at. You can learn a lot about your potential customers through social networking. You might also be able to have them interact with yourself and your brand. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.
Branding is so important within social media. Use your company logo as your avatar or background for your profile pages. Maintain the same color scheme in all of your social media pages. This will help your followers know and trust who they are following and listening to. Staying steady state without a lot of changes is the key, and certainly utilize branding whenever possible.
Social networks are the newest marketing trend, and every business should look into it. This will help you market your products and expose them to millions around the world. This article was packed with valuable information that will help you as you develop your social media marketing strategy.