The buzz words and hot topics for growing any business today are social media marketing. A variety of ways exist in which social media can facilitate business growth and customer recruitment. For more ideas and inspiration for using social media marketing to benefit your business, read on.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both of these methods will help drive traffic to your site. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Always, be willing to reciprocate for your own guest bloggers. Followers of that blogger will likely stay to check your site out as well.
Stay on top of reviews and comments to make the most of social media marketing efforts. This could be make or break for you in social media efforts. You must respond when you get a negative comment or review. If you don’t, negative posts will take on a life of their own. At the same time, a prompt and appropriate response could actually turn the comment into something positive.
Check out the Facebook game app platform for marketing ideas. Creating your own niche-specific game isn’t as hard as it may seem. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
Adjust your Twitter profile settings to ensure that all of your business posts are automatically tweeted. For more exposure, link to active bloggers who may feel inclined to reciprocate with a link from their site to yours. You will like the amount of attention you will get, and your visitors will enjoy the information you are giving them.
When you post something to Twitter, it is a good idea to add a tag. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. The tags should relate to your target audience.
Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.
Take advantage of a free account with Yahoo Answers to promote your product or services. Users submit their questions here and other users can answer them for free. Find questions in the shopping section that could relate to your products or services and make mention of your business. However, Yahoo does not allow this kind of advertising outside of specific categories, so familiarize yourself with their guidelines. You will quickly achieve expert status if you consistently provide good answers in a specific category.
Only buy online ads that offer you good visibility. If you don’t assure your ad is placed in a proper location, it may not be seen, and you will be wasting time and money.
One technique that many social media marketers use is advertising with strange images that have been heavily Photoshopped. Think of the images you use in this application as magnets that you have specially designed to draw the viewer’s eyes to your ad. The likelihood of a purchase from your business is increased because the viewer is intrigued by the visual image.
Regularly update your profiles, but stay flexible. When launching a major campaign or new product, plentiful updates are critical. If you are having a hard time coming up with new content, you may want to post less often.
In social media, you need to make sure your company is branded. Use your company logo as your avatar or background for your profile pages. All of your accounts and pages across different networking sites should use color schemes that are identical, or at least very similar. This will help your followers know and trust who they are following and listening to. Use this opportunity to solidify your branding and create a name for the company you represent.
A good social media marketing technique is to conduct a video interview with an influential figure or an expert in your niche and upload the video to YouTube. Not only is this going to be interesting to those on your site, but if you show that you have association with those that are respected in your field, you will grow in reputation by default. This knowledge and improved reputation will make it easier to tout your product offering within your chosen niche.
After reading this article, you should be aware of the many ways social media can be used in your business. You will be happy to see your business increase as you use social media to promote your business. Use the information learned here to come up with a plan to utilize social media and start growing your business today.