No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Because of this, it’s important to make your business a prominent figure on those sites. Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.
As you start to work with social media, make sure any titles you write are engaging and make viewers want to learn more. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords there so that your material is found more easily.
If you use Twitter as a business promotion tool, it is important that you speak back to followers regularly. Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. These interactions help build stronger relationships between you and your followers. This also helps your followers connect to you as a person, rather than a representative of a business.
Use incentives to encourage people to follow you through social media. The key is to offer something exclusive that they won’t find on your main webpage. For instance, launch a contest via social media. If you would rather do something else, then offer an item that is exclusive only to them. Social media websites are also a great way to make special announcements.
Social network widgets are great tools to improve your marketing potential. A widget will make it easy for others to follow you. These widgets will also allow readers to re-tweet and vote on your content.
Have your social media accounts double as secondary stores for your products. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.
It takes a great deal of patience to build a successful network in social media marketing. It is not likely that you will wake up tomorrow morning with a few thousand new followers. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. Your followers will increase as time goes on.
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. The buttons should appear on all pages, profiles, blogs, emails and signatures. You may want to consider adding a link between profiles so as to get your audience to find you on your other sites.
If you update your company’s blog, remember to post it to your social media websites. This will then link the followers you have in social media to the new and interesting information that is now available to read.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. Sometimes someone does not want post or comment so everyone can see it. Customers are far more likely to trust your company if they know that a single person is addressing their concerns.
Find out what your competition is up to. Find their social networking sites and see what they are doing. If something seems to be working for them, try a similar strategy. Or, use the knowledge you gather to come up with a totally new idea that they have not tried.
Make use of company branding on social media sites. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Use consistent colors across your whole social media presence. This allows your followers to trust, and know, who they’re listening to and following. Branding clearly will make your customers trust you more.
On Twitter, follow anyone who is following you. This is a courtesy that most people expect. It shows that you respect your customers as well as letting them know you don’t feel more important than them. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
Go ahead and add tools that can make people give you attention and their support, you can do things like adding a “Like” box to Facebook right on your blog. This makes the process of “liking” your Facebook profile simple, which makes them more likely to click that magic button. People like for you to keep things simple, and by doing this you increase the chances that they will return to your site and read your content.
When done properly, social networking sites can be a boon to your business. You can retain your current customer base, expose yourself to a global audience and improve your reputation. Experiment with social media to see if it can help you.