Using social media for effective marketing practices has quickly become a standard for nearly every type of business, and with good reason. Since social is still a newer medium, you can create yourself a name if you begin now. Read on to learn smart ways to benefit from social media before your competitors learn how important it can be for their business.
Social Media Sites
Create specials that are exclusive to your social media sites to entice your customers to come to them. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Don’t just try to sell product on your social media feeds. Post links or stories from outside providers that are related to your niche or industry. Hold giveaways, share photos, and ask your followers for feedback. Find ways to get your followers engaged and involved. Do product engagement, not product placement. Unless your business competes solely on price, be certain you also focus on other attributes of your product or service that illustrate the value of your product or service in a consumer’s life.
A social media storefront that is easy to use is one way you can effectively use social media marketing. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Facebook users like to check out everything related to your profile, so a Facebook store could become a revenue builder for you. This lets them buy your products even if they don’t really want to leave Facebook and visit your main website.
While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. Do not get into any arguments: you can simply delete any posts or comments you do not find constructive. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.
Social media is a great way to draw in new customers. Offer relevant information about upcoming sales promotions or grand openings. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.
Make sure you track your progress. You should establish statistics showing how much activity you generated and how many new followers you got every week. Examine the link between your actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. This is the best way possible to change your campaign and to hone in on working strategies for your social marketing.
If you own a company blog, you can update it with new content and publish it on your social media sites as well. This will link to your followers in the social media that there is new and interesting content available for them to read about.
If you really want social media to work for you, you have to make visitors feel like they are important and that you understand what they want. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Demonstrate the fact that you hear what they have to say and care about it.
You can ask your customers to do a survey. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.
Promote special offers via social networks. When users are able to access a lot of good content and use valuable discounts, they will want to seek you out on Facebook. Use social media sites appropriately so that your customers can learn more about who you are and feel a personal connection to your business.
Use many social media sites when marketing. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. The more people that see you, the more you are likely to benefit from the exposure.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Especially if you’re planning on offering a prize, people will really become involved and flock to your site to enter any contest. Inevitably, entrants will also share their photos on their networking pages, increasing the visibility of your brand twofold.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don’t let your competition have the advantage. Use the advice given here to help you develop new opportunities when you use social media to market your business.