Google is the center of the online universe. If you don’t have your site optimized for Google (or Yahoo! or Bing either), your site isn’t doing all it can for you. Put this SEO advice to use and enjoy the upcoming traffic.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. Search engine bots will find analyze these meta tags and including this information will increase your visibility. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.
Good search engine optimization relies on keyword density. In order to avoid this, keep the total keyword content of a given page under 20 percent.
Make sure you use header tags. If you need to, use CSS to alter their size. Search engines often use headers to rank sites in search engines. This makes headers crucial. Try using both H2 and H1 tags for highlighting important items about your services and products to give something essential to search engines.
This is easily done through a robots. txt file and putting it in the root of your directory. What this does is it disallows the search engine from accessing certain files on your website.
Don’t use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Therefore, you should come up with a relevant name for each URL. It is also important to include a keyword, as well.
Keep your pages to a single subject or product. Don’t try to promote each of your products on one post. This is going to be confusing to the customer and not good for search engine optimization purposes. Each page should be focused on one product or sales effort.
Site maps are perfect for facilitating page indexing by search engines. A site map could be a navigation bar, or for sites with a lot of pages, it could work like and index that has links to each page. This helps search engines follow links all the way through your entire site. Adding a site map is an easy way to improve your rank with popular search engines.
Pump out new content, and get it posted to your site as much as possible. Set yourself a weekly goal, whether it be one story or daily stories, and stick to it. A search engine will prefer a page with updated content over one that is lacking new material. Higher page rankings are awarded to sites with frequent new content.
Think about ways people might search for your website, and be sure to incorporate those keywords and phrases into your site that will help them find you. You can utilize these keywords anywhere from headers and titles to bodies and conclusions. Use keywords with caution, as incomprehensible and excessive keywords can get your site marked as spam.
Even if you are selling products, having relevant and informative content related to the interests of your target customers help to keep them at you site longer, keeps them coming back for more and they may be more likely to mention you to their friends with similar interests. This will help you get visitors that were searching for an unrelated topic. It also adds informative content to your site.
When working on search engine optimization, it is very important that you always write content for humans first. Of course, you want the search engines to pick up on keywords, but keep in mind that bots will not be buying anything from you. The site should be easy to read. If you ignore your visitors, your site has no chance to compete.
If you are on a shared server, be sure you aren’t sharing the proxy with a site that has been banned. If you unknowingly share a proxy with spammers and/or banned sites, it will have a negative impact on your search engine ratings, and you may have trouble getting good traffic.
When selecting your keywords it is important not to think like an insider. Instead imagine that you are a customer. People will use easy terms when they are looking for something.
A domain name that is used gives your site a better ranking, so do this if you want to already have a high page rank. Older domain names have more weight with search engines. Try to find a name that another company or person dropped, and apply it to your site.
The strategic placement of keywords in the content on your website and within your blogs can have a significant impact on the amount of traffic driven to your site by search engines. The best use of keywords is to place them early in the text without going overboard and loading too many instances of the same words. A good, general rule is to incorporate your keyword twice into the leading paragraph. Follow that, by placing your keyword as many times as you can into the next 200 words again, without making it feel overused or heavy-handed.
Stay relevant in the online world by using these tips in your search optimization campaign. Remember that your site’s relevance will be determined by the search engine spiders. Get the upper hand and put these tips to good use. If you don’t employ these strategies, your competition certainly will.