Everybody is ready to try their hand with social media marketing. Marketing through social media networks is inexpensive, easy to modify and more accessible for your customers. That being said, there are a few simple things that you need to learn in order to get started in social media marketing.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. Post any sales or promotions that you are offering in your blog. Important news such as a change in hours, a new location or a special closing should be posted. Share all news you have and update your blog on a regular basis.
Conversation is an important idea to remember. A customer leaving feedback is an opportunity to open a dialogue. Respond in a new way by having a conversation with your customers. Figure out what they want, and let those needs guide development of future products and services.
When participating through marketing with social media, it is a good idea to let all your current consumers know. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This is basically free advertising for your business. It is like a referral, so it is a lot more meaningful than a simple paid ad.
Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. Facebook users then have the option to “like” your site. Having this sitting on your blog will let people like your page without having to navigate away from your site. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Run social media-only contests. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
A guest blog is a very valuable component to add to your site. Both of these things can generate traffic. Be certain your guest blogging agreements include provisions for back links back to your website. Your guest blogger should be allowed to reciprocate this action. When this happens, both the primary blogger’s site and your site will get more traffic.
It’s important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. A quick response can have a significant impact on the success or failure of any social media marketing promotion. You should be especially prompt about responding to negative comments or reviews. If left unresponded to, posts like these can really tarnish your online reputation. If you respond to them, and fix the issue, you can gain a good reputation.
Facebook has some great games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Some cleverly constructed marketing games on Facebook have gone viral. If you choose to go this route, spend the extra cash to have a professional team design and program the game.
Make sure that you provide valuable answers to the questions on your social networking websites. Log into your sites multiple times per day, and be sure to review all notifications. You can also adjust your settings so that you receive an email notification when content is posted. It is important to realize that your response to comments can be seen by everyone.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!
Even though social media sites have altered the communication landscape, remaining professional is still a great behavioral habit. Make a personal introduction, but maintain an air of professionalism. Avoid participating in arguments. Remember that you can remove comments and posts that cause trouble instead of getting into fights over them. Ensure that your personal profile is separate from your professional one!
You’ll need to speak with people on a one-to-one basis if you want to stay personable. The customer does not want to speak to a large company. When a customer is speaking to a live person, they realize that the company cares.
These tips won’t help you with absolutely everything, but they’re a good starting point. These are the early days of social media and things change very rapidly. Figure out how to use the tools you have to get to your audience and keep their attention with high quality media.