Any time you run a business, you need to market it and have a plan. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.
Post new updates as often as possible. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Aim for publishing updates more than a couple times a week.
Avoid the hard sell of your products when developing a following on your social networking website. Post informative stories from other sources within your niche, or create your own original content. Run contests, post pictures and ask questions. Engage your followers. Go for product engagement instead of product placement. Aim to create an association between your brand and your customers’ lifestyles and identities, rather than their wallets.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.
When planning your social media marketing strategy, be aware that people yearn to be heard, and want validation that you are paying attention. If just one person has one suggestion, many others do, too. Talk to them and show you are really hearing them
You should interweave your social media pages to your corporate website. This is easily accomplished by using HTML codes to add “share” buttons to individual posts or pages. Shared content will bring in new visitors and increase your customer base.
Social media networks can be a powerful way to help with company branding. Use company logos or avatars for your profile. Try to keep up a constant theme that carries over from one social media account to the other, with similar colors, pictures, and content. This increases the amount of trust your followers have in your brand. Be consistent and use branding to your advantage.
Done correctly, social media marketing is an excellent way to draw more customers to your business. This is also an easy way to grow your audience as existing followers share your products and their opinions on them. Contests and special promotions are a great way to get your followers to spread the word about your products.
Follow all of your followers on Twitter. People see this as an expected courtesy. It shows that you respect your customers as well as letting them know you don’t feel more important than them. Tweet back to those who follow you to show them the proper respect and courtesy.
When looking into building a Facebook page for your company, research how similar companies are using their pages on the social network. As you browse their pages, it will become obvious which tactics are effective, and which should be avoided. Construct your page to be distinct and attractive.
Don’t post too frequently when marketing your business on social media sites. As a general rule, you should limit your posts to three a day or fewer. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
Only post information that is interesting or worth sharing. It’s better to go without sharing something than to share something that’s not really noteworthy. Share those things that you think are of interest, exciting or factual. Always pick something that people will actually want to spend their valuable time reading, not just tons of fluff. Don’t post stuff you would find in gossip magazines or tabloids, such as “Which Sex and the City character are you?” quizzes.
When your company’s page gets new Twitter followers, follow them back. Don’t ever give your clientele the impression that you are above them. People like to feel that the company they are going to deal with is friendly and cares about their customer base. All you have to do is follow them back on Twitter. It just takes a second, and it reaps benefits for your customers.
Blog readers should be encouraged to interact with you through the comments page. Especially if you don’t give out email addresses or other contact information. So open up the opportunity to make comments, however, be sure to keep a close eye on them. If you feel a comment is inappropriate, you can delete it. Always delete spam advertisements to keep your blog professional and credible.
The above tips aren’t just for beginners. They can serve as a useful guide for social media marketers of any skill level who are launching a new product or service using social media. You can do it simply, affordably and efficiently, so get to work!